All that we strive for, have always been driven by total customer satisfaction.  As one of the key players in passenger cars and commercial vehicle manufacturer and assembly service provider in Malaysia, we are always committed in delivering world class service through exceeding customer requirements, innovating our business processes and enhancing our human and equipment effectiveness.  These are in line with our vision to be the preferred manufacturer and assembler in the industry, and our mission to provide value enhancement to all our stakeholders.

Through cultivation of strengths and best practices from DRB-HICOM Group synergy, with foothold in the entire automotive supply chain ecosystem, we make it our priority to continuously improve our process quality, addressing core competencies and maintaining teamwork, integrity and innovativeness.  In addition, investments in new technology and sustainable business expansion are testaments to our commitment to continue to be competitive and relevant, not only to our customer, but to our stakeholders, our community and the environment.

The intertwining of these fundamental threads have resulted in an organization with resilience bound by responsible management and employees, always prepared to take on present and new challenges.  The continued trust given by our loyal customers year by year, have renewed our vigor, and we aim to better our capabilities and our services.

Moving forward, we aspire for mutually beneficial long term partnerships.  We recognize that each customer’s need is unique, and consequently the business model will always be customized through our extensive resources and expertise.

To our loyal customers, we thank you for your continuous support.  To our employees, we thank you for your effort and determination in carrying the company forward.  To our shareholders, we thank you for your trust and guidance.  We are confident that with ethical business practices and support from all, HA is well on the path towards becoming a leader as the preferred manufacturing and assembly service provider.

Yours sincerely,
Ismail Pandak
(Chief Executive Officer)

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