About HICOM Automotive

A Legacy of Excellence. A Commitment to the Future.

HICOM Automotive Manufacturing Plant in Pekan, Pahang

Our Journey Since 1983

Established in 1983, HICOM Automotive is a proud subsidiary of HICOM Engineering and a cornerstone of Malaysia’s automotive industry. From our 143.7-acre state-of-the-art assembly plant in Pekan, Pahang, we have built a legacy of trust and precision spanning more than four decades. Over the years, we have assembled over half a million vehicles for more than 20 of the world’s most respected automotive marques, including iconic brands such as Mercedes-Benz, Volkswagen, Mitsubishi Motors, and commercial vehicles like Mitsubishi Fuso and Actros trucks under Hap Seng Truck Distribution.

Our Purpose Statement
Our Culture Banner

OUR SUCCESS BELIEFS

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Our Culture Banner
Our Commitment to Quality

Certified Excellence

We adhere to the highest international standards, ensuring every vehicle we assemble meets rigorous criteria for quality, safety, environment and information security.

IATF 16949:2016

IATF 16949:2016

The global standard for Automotive Quality Management, guaranteeing process control and excellence in our supply chain.
ISO 14001:2015

ISO 14001:2015

Demonstrates our commitment to environmental responsibility through effective waste reduction and sustainable practices.
ISO 45001:2018

ISO 45001:2018

Ensures the highest standards of occupational health and safety, protecting our employees and stakeholders.
TISAX® 2021

TISAX® 2021

Guarantees the highest level of information security, protecting sensitive client and prototype data with rigorous standards.
Industry Recognition

Awards & Accolades

Our commitment to operational excellence, quality, and innovation has been recognised by leading industry bodies. We are proud to highlight our most significant achievements.

High-Performing Private Company Award

High-Performing Private Company Award

Royal Malaysian Customs Department (JKDM) Pahang | 2023

Awarded during the 41st World Customs Day for outstanding contributions and commitment.

Highest Sales Tax Contributor Award 2022

Highest Sales Tax Contributor Award 2022

Royal Malaysian Customs Department (JKDM) Pahang | 2023

Recognised as the leading contributor of sales tax for the Domestic Tax Division in 2022.

Highest Tax Contributor Award 2022

Highest Tax Contributor Award 2022

Royal Malaysian Customs Department (JKDM) Pahang | 2023

Awarded for being the leading tax contributor for the Customs Division in 2022.

Our Journey with Leading Brands

Milestones

Established in 1983 as Automotive Manufacturers Malaysia Sdn. Bhd, HICOM Automotive has grown into a trusted multi-brand automotive manufacturing partner. Our journey began with PROTON and ISUZU, laying a strong foundation in Internal Combustion Engine (ICE) manufacturing and shaping Malaysia’s automotive ambitions.

Collaborations with Citroën, Suzuki, KIA, NAZA, TATA and SsangYong expanded our capabilities across passenger and commercial vehicles. The commencement of Mercedes-Benz production in 2007 and Volkswagen in 2011 marked our entry into the premium segment, demonstrating the confidence global brands place in our people and processes.

Embracing electrification from 2014, we progressed from Hybrid Electric Vehicles (HEV) to Plug-in Hybrid (PHEV) and Mild Hybrid (MHEV) technologies. In 2023, we celebrated a major milestone with the production of our first Battery Electric Vehicle (BEV), the Mercedes-Benz EQS. The commencement of Audi production in 2025 introduced MHEV technology, further cementing our role as a strategic partner for premium global brands.

Today, HICOM Automotive continues to advance internal ICE, HEV, PHEV, MHEV, and BEV capabilities, driving innovation, trust and ambition as we shape the future of sustainable mobility.


View Our Milestones